Go Public Relations

    Keywords: Culture & History

Information about how we did some successful media work for a local go tournament.


Setting

The Mannheim/Germany go players hold an anual go tournament which attracts quite few players from all over Germany known as the 'Mannheim Aji'. We wanted to make the public aware of this tournament in fall 2003 through professional media work.

What we did

We sent the folder to the three papers a fortnight before the tournament.

Process

Results

Altogether we archived four individual articles:

Summary

Overall with one coordinated effort we reached four articles for over one million readers in the area. With that we could attract individuals who had never read about go before to visit the tournament and see go in real-life. Unfortunately the outcome in terms of new players seems to be fairly low though.

Discussion

Has anyone else experience with media work? How were the results?

Kind regards

Wenni


This is a copy of the living page "Go Public Relations" at Sensei's Library.
(OC) 2004 the Authors, published under the OpenContent License V1.0.
[Welcome to Sensei's Library!]
StartingPoints
ReferenceSection
About